The Podcast

Welcome to The Director’s Chair

The podcast where the most progressive minds in funeral service take a seat… and speak their minds.

I’m your host, Kristin Binford.

Now, I’ll be honest — I’m new to the funeral industry… but I’m not new to serving families, running creative businesses, or building systems that actually scale.

My background is in the wedding industry, where big decisions, burnout, and business all show up in the same room. And I’ve noticed something interesting: funeral professionals? So many of you are navigating the same tension.

You’re holding space for grief and tradition, while trying to make smart, sustainable business decisions in a world that’s rapidly changing.

This podcast is a place for that conversation. Not just the service side — but the strategy. Not just the calling — but the company you’re building or reimagining.

I’ll sit down with funeral directors, owners, and leaders who are asking bold questions, testing new ideas, and reshaping what’s possible in deathcare.

If you’ve ever felt stuck between “how we’ve always done it” and “what families are asking for now”… this show is for you.

Because it’s time to reimagine what’s next — together.

So take a breath, take a seat — and let’s get into it.

Nominate a Leader

Are you a forward-thinking leader or business owner in this space? Do you know someone who his?

Let us know who we should be featuring on the show next.